Skip to main content

ECID Returns with "Guru" Music Video from HowToFakeYourOwnDeath/HTFYOD DELUXE Directed By: Mercies May (Fill In The Breaks)


Jason "EDID" McKenzie is a Minneapolis-bred/Brooklyn-based "Outsider Hip-Hop, Indie & Far Left-field" artist, who, by his own admission, "[makes] all the beats and [raps] all the raps." Since about 2004, ECID has established working relationships with like-minded Experimental Hip-Hop artists, such as Awol One, Eyedea, Kristoff Krane, Louise Dorley FKA Louis Logic, and milo; over the years, ECID has been part of a number of groups including Living Stereo, Jordan Miché & David Mars Accompanied By ECID, Saturday Morning Soundtrack, Sector 7G, and most recently, TOYFRiEND with Louis Dorley. As many of you may well remembers, we, actually, covered TOYFRiEND's debut 2017 Indie Pop/Hip-Hop EP, foolHearty with custom artwork designed by @unibrowduck. Just about six months after foolHearty, ECID returned with HowToFakeYourOwnDeath (HTFYOD) his first album solo since 2015's 2-pronged release, PHEROMONE HEAVY/Pheromone Coma: PHEROMONE HEAVY Instrumentals​+​B​-​Sides.


HTFYOD was my first full-fledged exposure to ECID's music and it's definitely an interesting listen with sonic allusions to Aesop Rock, Eydea & Abilities, Doomtree, El-P/Run The Jewels, Fake Four Inc. K.Flay, Open Mike Eagle, and SIMS. I've, actually, been communicating directly with ECID (@ECIDfitb) for, at least, the last year or so and we've stuck up an interesting digital friendship. For the first anniversary celebration of HowToFakeYoruOwnDeath, ECID released a Bandcamp-exclusive album entitled HTFYOD DELUXE complete with two previously unreleased bonus tracks and an "Alternate Beat" version of opener "Bng Mngr." Now, to celebrate the 2-year anniversary of HowToFakeYourOwnDeath, ECID has, once again, returned with the Mercies May-directed music video for "Guru." Below, you'll see a few words about "Guru" ECID sent us, via email. Both HowToFakeYourOwnDeath & HTFYOD DELUXE are currently still available on Bandcamp, as well as digital streaming platforms, in a multitude of formats.


"So, the track was featured on my 2017 LP, HowToFakeYourOwnDeath. It was written from the perspective of a victim confronting their oppressor. In this case—their spiritual guide/guru/idol—someone in a position of power [is] abusing their power/influence over them. I think the theme is pretty applicable to our current political climate. The video was shot at various locations throughout Minnesota & Colorado. We drove out the sand dunes and hiked to the middle of nowhere. It was one Hell of an adventure. Directed by my frequent collaborator, Mercies May. He really wanted to make a Sci-Fi video with me and having worked with him before, I put my trust in his vision."

- ECID (@ecidlikeacidwithane)

Comments

Popular posts from this blog

[W]reckless, Topless American Youth: Lana del Rey - "Born 2 Die" (Britney Spears Birthday 30)

Lana del Rey [Lizzy Grant] effectively became 2011's "It Girl" with the release of her phenomenal debut single, "Video Games" (Stranger) . Like many struggling singer-songwriters, Grant has been signed, dropped, and significantly changed her public image since bursting onto the scene (2009). With that said, it can be assumed that Lana del Rey has collected just as many "haters" as she has avid supporters. To be perfectly honest, the only other artist I can think of that made this much commotion... garnered so much wide-spread buzz/hate and critical acclaim -- right out of the gates -- with just one track is Britney Spears . And maybe in this post- Mike musical era, that's the true synthesis of Pop Culture: Britney Lynn Spears . After months of repeated teasing and speculation, Lana del Rey 's major label debut, Born 2 Die will [finally] be released this coming Jan. 30-31, 2012. Pitchfork reports that it will feature "Off to The Ra

"Let Me Shine for You:" Lindsay Lohan for Playboy (Winter 2011-12 Leak)

Lindsay Lohan essentially embodies exactly "What NOT to Do In Hollywood :" Fame, fortune, success... sex, drugs & Rock "N" Roll . Within a fairly short period of time, Lohan somehow managed to obtain a plentiful helping of POWER @ a very young age. This gradual rise-downfall was captured on film; Between 1998-2010, she portrayed a wide array of roles across the silver screen in movies including: Mean Girls, Bobby , Herbie Fully Loaded , Georgia Rule, Machete , and Freaky Friday . Between rapid-paced film shoots, Lindsay Lohan also found time to record 2 Pop Rock albums for Casablanca , Speak (2004) and A Litter More Personal-Raw (2005). Needless to say, Lindsay Lohan has gotten roped up in a lot of troubles and woes with the law over the last 3-5 years... a vicious cycle of drugs, arrest, court, rehab, "daddy issues," jail time [Repeat]. That's the pure basics of it - But Google that shit for additional info, if necessary. Towards the end of

All-around Breakdown: Sean Martin Discusses Debut Instrumental EP Introducing The Magician As No More Magic (Residual Effects)

Sean Martin is a multi-versed musician, producer, and tattooer hailing from Connecticut. As a guitarist, song-writer, and/or producer he has worked with a variety of well-known artists including Hatebreed, Cold Cave, Wear Your Wounds, Umbra Vitae, Twitching Tongues, Cage, Kid Cudi, House of Blow, Head Automatica, XO Skeletons, Jet Fueled Horses, Handsome Boy Modeling School, and more. His versatility and flexibility within music allows him to blur the lines in-between the confines of Hardcore, Electronic, Metal, and Hip-Hop. Martin is, also, a skilled tattooer at Brass City Tattoo located in Oakville, Connecticut promoting the traditional approach to the craft. Founded by Martin himself between 2020-22, No More Magic combines ominous melodies with downtempo beats to create a dizzying dream-like atmosphere. Paying homage to the golden era of Hip-Hop while forging ahead down its own dark road. For fans of Portishead, Massive Attack, and DJ Shadow. No More Magic's Introducing The