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Tom Gould Presents: Action Bronson & Party Supplies - "Easy Rider" (VICE/Atlantic Records)

" ACTiON BRONSON JUST JUMPED TO THE TOP OF THE RAP GAME FOOD CHAiN WiTH THiS MOViE-QUALiTY ViDEO, "EASY RiDER" FT SLASH ," Tweeted oddball rapper and supposed Galaxy Gladiators collaborator, @JODYHiGHROLLER aka RiFF RAFF . "DON'T LET ME DIIIEEEE!!!" Action Bronson proclaims in a black-and-white red bandana-accented clip whilst pummeling bullets out of a machine gun, which appears to be a war flashback; as "Easy Rider"'s hymn-like intro starts, we see our bed-ridden hero approached by a lieutenant, "Soldier, tell me what happened..." to which Action Bronson achingly grunts, "Where's my guitaarrr!!?" It's largely unclear what happens next, but we see Bronson, still in a hospital gown, and his red bandana speeding down a barren desert highway as "EASY RIDER" and "DIRECTED BY TOM GOULD " scroll across the trailer-esque screen. RiFF RAFF is generally non-sensical, but he's 100% righ...

Ride The Harley Into The Sunset: Action Bronson & Party Supplies - "Easy Rider" (VICE Records)

"The album is sounding incredible. The whole album is a standout. I don't care about individual songs, I'm trying to make a complete, classic project. I just do my music uninfluenced by anybody else, or current trends, and it comes together at the end," Action Bronson recently told online publication NME about his approach to recording his long-rumored VICE Records debut, Mr. Wonderful . "Nothing needs to have a f*cking theme all the time. This is just rap. I'm not trying to make people think I'm some sort of scientific wizard or inspirational poet. F*ck that! It's just happy, funny, rugged, rough rap," which almost perfectly describes Bronson's care-free aesthetic to his chef-turned jet-setting rapper Hip-Hop career. While he's been playing it live for a month or so now, Action Bronson 's major label single, "Easy Rider" leaked online Monday afternoon; he previously performed the track at Peter Rosenberg 's Peterp...