It seems as though Belgian beer-maker Stella Artois has seen a recent surge in popularity due to a cross-promotion deal with HBO 's eight-episode mini-series, True Detective . I recently had their apple cidre (cider) beer at local watering hole Oar House and it was pretty damn great; the sheer genesis of this very post was actually a Stella Cidre TV commercial that I saw yesterday afternoon. After a little bit of rooting around through the vast pages of Google, I managed to stumble upon @StellaArtios' Twitter handle, which led me to an interesting March 4th Tweet: "Glad you think so! MT @Esquiremag @StellaArtois @ColdWarKids and an engineer made music out of beer [glasses] and it's awesome." The web-linked Esquire piece further notes that "last March, Stella Artois commissioned an M.I.T. sound engineer to spend a year building four instruments that draw their power from Stella chalices." Andy Cavatorta 's beautiful designs dually function ...