The Witzard

Purity Ring have kept a relatively low profile since releasing their major label Dream-Pop debut, Shrines , nearly two years ago; aside from a handful of Electronic -tinged remixes crafted for everyone from Soulja Boy to Lady GaGa and non-album tracks recorded with Danny Brown and Jon Hopkins . Purity Ring have reportedly been working on their as-yet-untitled second album for about a year or so no and then, all of a sudden, without any rhyme or reason, they quietly uploaded a brand new track late Wednesday night. "push pull" was crafted at the hand of in-house producer Corin Roddick and has seemingly already won over the approval of frequent collaborator, @xdannyxbrownx , who ecstatically Tweeted, "nothing short of amazing!!!!!! ... I love these guys." It really seems like the next logical natural progression for Purity Ring as a band, a little less murky and lo-fi, but still just as glitchy, jittery, and eerily beautiful as their early material; "You...

It all starts out innocently enough, at a Road House -stye "dive bar" that's seemingly located out in the middle of the desert; Dave 1 seductively croons, "if you think romance is dead and gone, found an old jukebox full of 45's, pop a nickle in it, and it all comes back to me" at "Old 45's" gorgeous dark-haired protagonist. Chromeo multi-instrumentalist P-Thugg can be seen seated by himself up at the bar, where our leading lady eventually settles, and in certain frames, sisters Danielle, Este & Alana Haim are seated alongside Dave 1 in a booth. "You know what? I tried out these new pants. I didn't think I'd like 'em... thought they'd be a little bit too tight. But hey, I'll tell ya... I kinda like the way they grip me," laments our cocktail-pouring bartender, right before a sensual bar-top dance routine suddenly breaks out. And before too long, yet another dance routine erupts, as the lights dim down an...

First, it was their suspiciously unprofessional @MallardAir Twitter handle, vaguely Street Boners -esque Chromeo's Airport Styles Instagram page, and their recently-announced 36-date Frequent Flyer Tour ; all of this kinda seemed like an elaborate promotional campaign for Chromeo 's latest White Women single, coincidentally titled "Frequent Flyer" or a possible tour with brother-band, Duck Sauce . Just this past Monday, Dave 1 & P-Thugg have teamed up with Funny or Die to present a hilarious Mallard Air in-flight safety video that dually functions as a music video for, you guessed it... "Frequent Flyer." The Funk Lordz bring their self-described and critically-acclaimed brand of "Larry David Funk" to Mallard 's above average airline safety video, which includes precautionary guidelines like "in the event of a water landing, disco floor lights will illuminate the way." One extremely lucky Mallard flight attendant, of c...

Purity Ring are a band that have easily been on my "radar" for a good for a good 6 or 8 months-1 year. I've simply been captivated ever since Chris @ Gorilla vs. Bear posted "Lofticries" up on his music news website. But with little band info, sheer musical content, or visual accompaniment, I had a hard time trying to figure out an angle for a [possible] Purity Ring -themed blog post... especially since Hulkshare banned me from uploading mp3's. Earlier this afternoon, Megan James & Cornin Roddick finally decided to drop a band-sanctioned music video for their genre-blending track, "Belispeak." Along with "Ungirthed" and new track "Obedear," it will appear within Purity Ring 's long-awaited debut record on Last Gang/4AD , Shrines (July 24th). While it's very difficult to describe the band's unique brand of music, here goes a shot @ some [descriptive] adjectives: Future Pop , glitched out, man-made, Hip-...