The Witzard

"It's music that's gonna thrive in the club... it's not anything like what you've heard from Kendrick before. It's not like anything else that's out there right now," Hot 97 DJ Peter Rosenberg ambiguously lamented about a fragmented chunk of Kendrick Lamar 's highly anticipated, as-yet-untitled forthcoming third album. Lamar recently told Rolling Stone that he's recorded "a bunch of tracks" with illusive super-producer Dr. Dre , Pharrell, Rahki , and in-house TDE production team Digi+Phonics . While he additionally referred to the album as "aggression and emotion"-filled, lead single "i" is a light-hearted, self-affirming affair. It seems as though Kendrick Lamar even recruited bass virtuosos Thundercat to add an appended Funked up bass intro onto "i" for its recent Alexandre Moors & The Little Homies directed video treatment. "Stop! Stop! We talkin' about peace... a piece of yours...

Kendrick Lamar 's latest non-album single, "i" has a seemingly unlikely sample source, The Isley Brother 's 1973 Soul-Funk hit, "[Who's] That Lady," which many of you may recognize from Swiffer 's hilarious long-standing "Who's That Lady" campaign. Right off the bat, "i" itself is more blatantly "commercial" than the combined the whole of it's predecessor good kid, m.A.A.d city (2012), but in the best way humanly possible. It's almost reminiscent of OutKast or even Native Tongues' 90's era brand of light-heated "conscious rap." Kendrick Lamar has supposedly recorded about 30 tracks for his as-yet-untitled second album, including "a bunch of tracks" with Dr. Dre . "Lamar says to expect "aggression and emotion" from the album, as well as some straight-up freestyling" laments a recent Rolling Stone profile; "if I can say anything about this record...