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Benetton (Italy) Successfully Launch First Campaign After 10-Year Hiatus: "UNHATE"

"What does UNHATE mean? UN-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance: Don't hate, Unhate." The UNHATE communication project includes a series of coordinated initiatives and events, starting on 16 November in the main newspapers, periodicals and websites around the world. The central theme is the kiss, the most universal symbol of love, between world political and religious leaders, such as: Barack Obama and Chinese leader Hu Jintao ; Pope Benedict XVI and Ahmed Mohamed el-Tayeb , Imam of the Al-Azhar mosque in Cairo ; The Palestinian president Mahmoud Abbas and the Israeli prime minister Benjamin Netanyahu . These are symbolic images of reconciliation - with a touch of ironic hope and constructive provocation - To stimulate refl...