Thursday, December 4, 2014

Purity Ring Suddenly Drop Unannounced New Track, "push pull" (4AD/Last Gang)


Purity Ring have kept a relatively low profile since releasing their major label Dream-Pop debut, Shrines, nearly two years ago; aside from a handful of Electronic-tinged remixes crafted for everyone from Soulja Boy to Lady GaGa and non-album tracks recorded with Danny Brown and Jon Hopkins. Purity Ring have reportedly been working on their as-yet-untitled second album for about a year or so no and then, all of a sudden, without any rhyme or reason, they quietly uploaded a brand new track late Wednesday night. "push pull" was crafted at the hand of in-house producer Corin Roddick and has seemingly already won over the approval of frequent collaborator, @xdannyxbrownx, who ecstatically Tweeted, "nothing short of amazing!!!!!! ... I love these guys." It really seems like the next logical natural progression for Purity Ring as a band, a little less murky and lo-fi, but still just as glitchy, jittery, and eerily beautiful as their early material; "You push and you pull and you tell yourself no / It's like when you lie down, the veins grow in slow... You push and you pull / but you'd never know / I crept in you and I wouldn't let go," frontwoman Megan James delicately whisper-sings over Roddick's crunchy, stuttering beat. "push pull" is currently available to stream as part of a lush YouTube visualizer with artwork designed by Renata Raksha, as well as further available for purchase on iTunes. While nothing official has been announced at this point, all signs would lead me to believer that Purity Ring are planning their second album roll-out on 4AD/Last Gang for sometime early next year.

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