Monday, October 5, 2015

Sa-Ra & Strong Arm Steady Rapper-producer Unite to Form WHITE BOIZ: Krondon & Shafiq Husayn - "Mothership Intro" & "Main St." (Stones Throw)

"White means purity, purity means GOD and GOD means the ruler of the land," @ShafiqHusayn profoundly replied, when asked what the name "WHITE BOIZ" actually meant, along with their stark white-stylized aesthetic; "'white" means different things to different people — from their record label to the Los Angeles Police Department to The Nation of Islam. In the 1700's, "white" did not represent race, but a state of freedom versus servitude. Today, however, white can be powder in the trap or a party in The Hamptons, which are seemingly worlds apart. Or are they," Husayn and primary WHITE BOIZ emcee Krondon continued in a Stones Throw-penned press release. Peanut Butter Wolf's latest rapper-producer pairing formed organically out of mutual admiration when the Strong Arm Steady emcee would randomly show up to performances from Shafiq Husayn's then G.O.O.D. Music-affiliated Alt. Hip-Hop collective, Sa-Ra (Creative Partners). "The seed for [Neighborhood Wonderful] was Krondon's birthday in 2011, when the two chopped it up at Shafiq's home and began a year and a half of conversing before any music was recorded... which allowed the musical connection to fall into place with early recordings and appearances on separate solo projects in 2013."

Neighborhood Wonderful, which was just unleashed this past Friday, October 2nd, bears the weight of being billed as Husayn's self-proclaimed "FIRST FULLY-produced RAP album" that boasts spirited vocal assists from the likes of The Stepkids, Planet Asia emcee Chance Infinite, bassist Thundercat, Jimetta Rose, newly-signed label mate Anderson.Paak, Blu, and even Shafiq Husayn's rapping alter-ego "Earl Leon'ne." It seems as though Eric Coleman, the man behind Guilty Simpson's recent Detroit's Son album, has been recruited by Stones Throw to handle the artwork, photography, and film work behind Krondon & Shafiq Husayn's Neigborhood Wonderful album campaign, as well; Coleman has directed a simple no frills black-and-white video treatment for WHITE BOIZ's Earl Leon'ne-featuring mid-album neck-snapper, "Main St," which is preceded by album opener "Mothership Intro." Just when it seemed like Husayn had parted ways with his Sa-Ra creative partners Taz Arnold and Om'Mas Keith, the Neo-Soul-leaning group has seemingly raveled plans to unleash their long-delayed pre-Hollywood Recordings (2007) G.O.O.D. Music "debut," BLACK FUZZ: "SA-RA 'BLACK FUZZ' THE CONTINUUM 2016," reads the tagline of an eerily cryptic nearly minute-long album trailer transmitted from "the dark wide galaxy."

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