Jah artist formerly know as Snoop Dogg has finally decided to unveil that he has plans to release a Reggae record, sometime within the next few months. Diplo & "Snoop Lion" somehow managed to record a batch of 18 tracks for the long-rumored album, which has now been dubbed Reincarnated, over @ Major Lazer's TOP SECRET Jamaican headquarters/studio. Ariel Rechtshaid also assisted in producing the first single, "La La La," which dually showcases a pretty solid Roots Rock Reggae sound and Jovi Rockwell on backing vocals. It's all actually built around a simple Ken Boothe riddim [sample] that Diplo pulled from "Artibella;" Mad Decent and Vice Records plan to co-release Snoop Lion's album in a few months' time. Below the break is a nifty little quote from Diplo (MTV) about recording with Snoop... along with Snoop Dogg/Diplo & Kid Cudi's previous Weed Rap-tinged collaborative track, "That Tree" (2010).
"Snoop Dogg is an icon, man; He's bigger than the music. What we're doing is a Reggae record. It's like Snoop Dogg and Major Lazer together. It's all Reggae and he's singing and he's doing a f-cking awesome job and I never knew it, but he had his heart in every song ... We're going to get back into the production of it next month, and I'm really proud of that record. It's the first record I've ever executive-produced and his crew is amazing."
- Diplo (Major Lazer)