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Wednesday, October 27, 2010
KAWS x Dos Equis
I'm fairly new to Dos Esquis - But I do know that they make good beer, along with stellar ad campaigns! And this is indeed shaping up to be another one to add to the list.
The company teamed-up with Jersey/New York visual artist KAWS to release a limited run (about 720,000) of 2 custom bottles prints.
- ARTIST BRIEF: KAWS (AKA Brian Donnelly) is known for his Pop Art takes on cultural staples. Some of his go-to designs include "X X eyes" and "Mickey Mouse hands." In the past, he has worked with Kanye, Lindsay Lohan/Complex, Vans, BAPE, "Original Fake," Comme des Garçons, Pharrell/N*E*R*D, Nike, and Burton.
This is Dos Equis' (Heinekin USA) first 100% viral-only campaign.
So, if you're in Mexico City, Guadalajara, or Monterrey any time soon, snatch up a KAWS x Dos Equis 6-pack!