Wednesday, January 6, 2016

Detroit Emcee Red Pill Gets Animated to The Beat of Alex Goose's "90's Money" at The Hand of Lions Collaborator RUFF MERCY (Mello Music Group)


Alex Goose is, to the best of my knowledge, the first (and likely last) Hip-Hop-loving Middle American producer who's been lucky enough to have worked with vastly different musicians like underground gran-wizard, prolific rapper-producer, and revered Jazz enthusiast Madlib AND hit-after-hit-penning Indie Rock mavens, Weezer; aside from maybe only Uptown Funkateer and London-based producer and taste-maker Mark Ronson, who's recorded genre-blending material with everyone from Ol' Dirty Bastard to Doo-Wop revivalist Amy Winehouse. While he recently had the opportunity to remix Freddie Gibbs & Madlib's critically-acclaimed PiƱata with samples culled from Now-Again Records founder Egon's storied re-issue vaults and back catalog, Goose has previously worked alongside the likes of Hip-Hop greenhorn emcees Kevin Gates, Jake Troth, Donnis, and Detroit-bred wordsmith Red Pill. "You may recognize the next Alex Goose-produced track from Silicon Valley. Red Pill lays hard-working slacker ambition bare in one dumb, drunk punch over the energetic beat. The song is as ludicrously lavish as [Martin] Scorsese's Wolf of Wall Street," reads a Mello Music Group press release attached to Red Pill's Day Drunk EP-centric Bandcamp page.


Mello Music Group of course, referring to Red Pill & Alex Goose's Day Drunk EP-housed collaboration, "90's Money," which as of today, now had a companion vibrant DayGlo-reminiscent video directed by former The Lions "The Magnificent Dance" animators, RUFF MERCY. Red Pill seems to be referencing what he calls "that 90's money... player-nomics on 'em. I want that dot com bubble... take away my troubles with that 90's money" or alternately "that Bill Gates hustle" that will take away his troubles, which I'm assuming to be Apple and Microsoft's early 1990's Internet Boom co-monopoly and it now makes sense as to why Mike Judge's latest latest modern day tech bubble HBO comedy, Silicon Valley ultimately sought out usage "90's Money." Red Pill's 6-track Day Drunk EP is currently available for purchase in either digital or deluxe "8 Color Double Rainbow" LP formats and features production work from Paul White, Oddisee, Exile, Hir-O, and Red Pill himself, in addition to Goose's aforementioned Beastie Boys-esque "90's Money." Alex Goose is currently finishing up an instrumental beat album for Egon's Now-Again imprint; during our recently-published interview, he said that "it's more beats I've made using samples from the Now-Again catalog that have been [licensed] for commercials, film, and TV."

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