"Apple of My Eye" was one of those songs that when I first heard Vicious Lies & Dangerous Rumors, almost instantly made me say to myself, "Why the fuck isn't this a single!?" It's a weirdly AWESOME blend of Southern-fried Hip-Hop, smooth Pop-driven melodies, and mid-80's Jazz horn-assisted The Cure, kinda like "Lovecats" or "The 13th." While on indefinite hiatus from OutKast (2007-presnt), Big Boi has really established himself as a viable solo artist and released the second of 2 albums in just 2 short years; Fresh off an 18-month tour, he's supposedly already 9-10 tracks into writing-recording his currently untitled third studio album with long-time production team, Organized Noize.
"Apple of My Eye" kicks off with an innuendo-filled skit starring Big Boi, a cornrowed buddy, and an Epic Meal Time [food truck]. During the final pre-scene, Big Boi's handed a shiny red apple, which smoothly transitions into it's companion Trevor Kane-directed music video. The Sons of Thunder manage to dub up a live-ly backing track while Jake Troth takes up co-lead duties, Now, it's roughly 2:30 minutes deep and the camera follows Big Boi as he walks down into a dingy-looking basement stage. If you ask me, this is the perfect taste of Vicious Lies & Dangerous Rumors' genre-blending Pop-soaked Hip-Hop sound, which is now available for purchase @ your local record store.