McFarland & Pecci Present: CZARFACE - "Air 'em Out" (Inspectah Deck, 7L & Esoteric)

I was gonna write up something about Lil B & Joey Bada$$'s Twitter-fueled Rap beef that went down last night. But after a quick 1-2 punch/mediocre track release, that one had already fizzled out by daybreak Wednesday morning. Man, Hip-Hop sure as Hell isn't what it used to be; So, it's a good thing there are still groups like CZARFACE that manage to keep 90's Boom-Bap traditions alive! Inspectah Deck, 7L & Esoteric first linked up for the "Speaking Real Words" 12" (1999) and finally ended up reuniting now, some 14 years later. "We are CZARFACE because they know our faces and they know us for being dope rhyme suppliers, like Tony Montana we are known for our balls and our word; Lyrically we will conquer the world and everything in it," Inspectah Deck began to vividly detail in a press release ... "CZARFACE is a vigilante. He's and anti-hero character who serves as the face of the project and his focus is on annihilating the Hip-Hop media darlings [that] the mainstream caters to," Esoteric concluded.

Despite having raked in a long list of LEGIT features/production from dudes like Action Bronson, Roc Marciano, Oh No, Ghostface Killah, Mr. Muthafuckin' eXquire, DJ Premier, and Cappadonna... lead video-single, "Air 'em Out" just houses bars from the 3 primary CZARFACE swordsmen. I already pre-ordered a copy of CZARFACE last night, which is out nation-wide Feb. 19th, based solely off that star-studded tracklist and Marvel/DC-leaning album cover! "Air 'em Out" almost plays out like an abridged Tarantino flick, premiered over @ Noisey, and was co-directed by McFarland & Pecci. 7L & Esoteric star as 2 deeply indebted drug dealers turned hitmen who are then asked to take care of some of kingpin, Inspectah Deck's light work. All the senseless bloodshed, mean muggin', hook-chanting bodyguards, hand saws, etc. even out to a cinema-quality short film and hands down, one of 2012-13's best music videos! It's like a cheesy 1970's Blaxopolitan meets B-movie Slasher flick, starring 2 rappers and a producer ha.

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