Pharrell was quite arguably the undisputed hit-making champion of Summer 2013; having his hand in chart-topping mega-hits like "Blurred Lines," "Get Lucky," and "Burgundy." Over the past 10-12 years, Pharrell has effortlessly transformed from a relatively in-demand producer/N*E*R*D frontman to a viable Hip-Hop-R&B hookman and he's most recently become Daft Punk's pseudo-lead singer, more or less. "Lose Yourself to Dance" has been slowing picking up steam since it's radio/online release back in August. It's one of 2 devilishly smooth Funk-based Random Access Memories (RAM) cuts that feature Pharrell and Chic bassist Nile Rodgers, along with founding members Guy-Manuel de Homem-Christo & Thomas Bangalter, of course.
Pharrell stated in a recent interview that the track "makes [him] feel like waking down the street in the middle of the night in London and it's 1984, 1985," elaborating that David Bowie could've theoretically sung the song, too. After a few initial spins, I quickly deemed RAM a little too glitched out, Disco-reminiscent, and robotic-sounding for my liking. But with Pharrell, Panda Bear, Julian Casablancas, Giorgio Moroder, and countless others' sonic endorsement, I've given the record a second chance and it's slowly but surely growing on me. Daft Punk finally unleashed the previously teased music video for "Lose Yourself to Dance" Monday morning; it really isn't too dissimilar from their now infamous "Get Lucky" Coachella ad, aesthetically. Co-directors Bangalter, Homem-Christo, Warren Fu, Paul Hahn & Cedric Hervet somehow manged to cohesively orchestrate a fairly simplistic, yet effective clip that evokes a vibrant Soul Train-style performance/dance party.