Thursday, May 30, 2013

In My Fantasy, We're Running Wild: Jessie J, Big Sean & Dizzee Rascal - "WILD" (Luxury Rap?)

Newly buzzed-n-bleached British songstress Jessie J has recruited 2 sharp-tongued rappers from both sides of the pond, Dizzee Rascal & Big Sean, for her latest genre-blending single, "WILD." It's the world's first taste from her forthcoming currently untitled sophomore album, which has already been described as quite the sonic departure from Who You Are (2011); But on the other hand, Jessie J herself dually described "WILD" as "a very small reflection of what the album sounds like" and noted that she's still as nervous as she was when releasing her debut full-length. In addition to shaving her head on live TV back in March, Jessie J's become something of a British mega-star, gaining additional notoriety as a judge on The Voice UK. "WILD" comfortably sits @ #42 on iTunes' Pop Charts after being released about a month ago and has raked up nearly 1,500,000 YouTube views in just a matter of days. Needless to say, this is a very different Jessie J than most Americans initially heard on her B.o.B.-assisted wholesome/sassy break-out single, "Price Tag" and and it's companion Pop radio-friendly follow-up, "Domino."

Ushered in by complete silence, besides high heel-on-floor clatter, Jessie J slowly disrobes down to some sort of classy-looking bra and high-waisted bottom combo before dramatically launching into "WILD"'s opening refrain; "If this is a dream - won't open my eyes. Am I asleep? No, I'm alive." Inter-spliced between shots of revealing leopard print body paint, Jessie J slithers her way across various sound stages through out the black-and-white Emil Nava-directed music video. Following a slight beat [tempo] switch-up, enter: G.O.O.D. Music (Def Jam) foot soldier and rising emcee, Big Sean. I have to say, he's rocking a fairly odd-looking shirtless fur coat get-up and honestly, kinda raps a little off beat. But strangely, this club-ready Urban R&B-tinged jam somehow seamlessly melds "Hot Fire" Rap skills and Jessie J's top-notch singing chops. Following her questionable "D-D-Dizzie" intro, Grime figurehead Dizzie Rascal appears on-screen with a witty East London-accented verse about his sudden rise to fame, which keeps in line with the track's pre-established overall theme. While Jessie J's busy finishing up her currently untitled new album, Island/Universal Republic will release the WILD EP on July 8-9th, in the meantime.

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