Tuesday, April 23, 2013

Let's Get Weird: David Guetta, Akon & Ne-Yo - "Play Hard" (Alice DeeJay)



Let me just start by pointing out that my old Loyal Lanes bowling crew and I were into world-renown DJ David Guetta [light]years before 1/2 the free world even knew who he was! Now, I'm talkin' about EPIC strikes/spares soundtracked by "The World Is Mine" (2004), which was practically eons before Fergie & will.i.am, Flo Rida, Kid Cudi, LMFAO, Rihanna, or Usher even knew how to pronounce Guet-ta. His latest video-single, "Play Hard" samples an already infectious Alice DeeJay Dutch-Eurodance track, "Better Off Alone." It's ridiculously zany companion music video plays out like some sort of twisted gangster flick... complete with pointy toed Mexican cowboys, unibrow-sporting pageant queens, heavily tattooed cholos, a fake Tron dancer, Les Twins, a pint-sized prize champion dancer, and disjointed cameos from David Guetta along with guest singers Akon & Ne-Yo. But general weirdness isn't always a bad thing; Although, I'd have to say, this is the most crazy/random video I've seen in quite a while, maybe since 2 Chainz & Kanye's big booty hoe-assisted "Birthday Song." "Play Hard" is actually the ninth overall single pulled from Nothing But The Beat (2011) and it's deluxe edition re-release, Nothing But The Beat 2.0 and it's similarly-named Ultimate re-packaging.

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