Monday, January 23, 2012

Bittersweet Symphony: A$AP Rocky - "Wassup?" (VICE Records & Andy Capper)



Yeah, sometimes Hip-Hop seems pretty sexist, egotistical, and uninspired @ times. But everything doesn't always have to be über-complex and life-shattering... so, yeah whatever! I feel as though A$AP Rocky's latest music video: "Wassup?" is miles away from uninspired; In fact, it's highly-conceptual and well thought out. A collaboration with London-based Journalist/Editor, Andy Capper (VICE), laid over Clams Casino's typically lush production work, which showcases Rocky's creative side. The track stems from A$AP Rocky's nearly instantly popular post-label contract mixtape, LIVELOVEA$AP.


Dually billed as co-director, Pretty Flacko displays his "acting chops" and pays tribute to a few of his favourite films: The Warriors, Scarface, Willy Wonka (1971), Belly, and Enter The Dragon. Purple background tints, plenty of "40's," scantily-clad women, weed, Benjamins, etc. are of course thrown in for good measure. A$AP Rocky is currently prepping a group album from his crew, "LONGLIVEA$AP" [Mob] for a February release... as well as a reported collaboration with fellow New York rapper, Theophilus London. If you can, catch A$AP Mob on tour because from the looks of it, 2012 is definitely gonna be their year!

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