Friday, March 18, 2011

Stolen Girlfriends Club - "Untitled" (Victoria Park)


"We thought about presenting our new collection in a total random and public place, we wanted it to be like a "fashion flash-mob." It's always a challenge to keep people on their toes in anticipation... But I think that today's show really did surprise. We noticed how the supermarket aisles served as a natural catwalk, so we got thinking about how we could turn this idea into reality. We had wanted to do a collaborative project with Red Bull for a while and this seemed like the perfect fit."
- Marc Moore [Design Director]

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