Tuesday, November 9, 2010

OK Go "Toast Video"

Here, we have the visual companion piece for OK Go's new single, "Last Leaf." As with their previous round of videos, this one is unique and aesthetically pleasing. The behind-the-scenes story is that Samsung gave the band members a few of their new NX100 cameras. They took the pictures, and Geoff McFettridge was then commissioned to do the stop-motion "animation." Each second is made up of a sequence of 15 pictures. "Last Leaf" really does a good job at showcasing the nearly limitless capabilities of the camera's many inter-changeable lenses. And since the video 's presented as a collaboration with Samsung, I'll go ahead and give the NX100 micro-site a shout-out: http://www.samsungimaging.com/campaign/nx100/ (complete with some "Last Leaf" making-of clips). The "Extra Nice Edition" of OK Go's new album, Of the Blue Colour of the Sky, is out now.

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